An internal vehicle to share stories of how Embassy hotels impact their community, the Make a Difference Community Site is a highly customized blog for each hotel to make easy posts that include rich content such as pictures and videos. The site includes story organization via preset categories, full-featured search and customized posting templates, and users can communicate among themselves and with HQ through a custom web forum.  It has an easy to use administrative console for Embassy to manage users as well as approve and moderate blog and forum posts.